4. normal wear & tear – the borrower consents to take care of the lent items and return everything in the same condition as received, allowing for normal wear. any damage or excessive wear and tear beyond normal use will result in additional fees (outlined in section ‘e’).

5. modifications – any modifications to be made to the garment must be approved in advance and may be connected to additional fees. the borrower shall not alter, modify, or change them in any way without the loan provider‘s prior written consent.

6. loss or damages – the borrower shall notify the loan giver immediately of any loss, damage, or need of repairs. and not later than before returning the items. if a damage is significant or an item, or items are lost and cannot be returned within the agreed timeframe, the loan receiver is responsible for the repair- or replacement-costs defined under ‘section e‘.

d. publicity, credits and acknowledgement

1. credits – the borrower agrees that the loan giver will be credited by all parties involved in the creation of the project – including the borrower, the publisher and all other creatives such as the stylist, the photographer, and the artist(s)/talent(s).
this credit must be included in all releases of images on the web and in print, including but not limited to published outcomes from photo-shoots and/or video-shoots on social media platforms, websites, galleries, magazines and all other online and offline platforms where the images are shared or distributed. these terms apply for all media, worldwide and in perpetuity and for all items published.

the following shall be granted and assured by the borrower:

• in social media captions, credit should be given as: „with attribution (julia bajanova/ instagram: @julia_bajanova)“

• the material (photos or videos) shall be provided to “releases@juliabajanova.com” or previously used contacts, within 14 days after any publication.

2. ensuring credit – the borrower commits to ensure according and proper credit attribution and will reach out to any involved parties, prior to any release, or for corrections in case of missing tags or credits (within 3 days after the loan giver’s notice).

3. option of detachment – the loan giver reserves the right to request the removal of any tag or credit, in the eventuality of any content misaligning with the brands image or values – as determined at the sole discretion by the loan giver. this requirement is binding to all parties involved to the project, as it is essential to ensure the proper recognition of the brand vision.

4. content usage – the loan giver reserves the full right to share all received content online and on other media platforms, excluding out-of-home advertising, or third-party point of sale.

e. fees

please make sure that all items are returned on time and in good condition. in case of late return of items, failure to credit, unauthorized commercial use, damage or losses the following fees may apply at the discretion of the loan giver:

1. losses or damaged items – if items are not returned the full sales price might be invoiced upon the loan receiver. if items are returned damaged or in poor condition the loan giver has the authority to invoice at its discretion the whole or partial cost of items.

2. commercial & third-party usage – as determined in this loa, the pieces can only be used for the announced project and usage. if the items have been used for a commercial/advertorial usage, been used for a different purpose or project, or have been passed to a third-party for external usage (not communicated to loan giver) a fixed rental fee of 30% of each item‘s purchase price will set in.